The Increasing Popularity of Low and Non-Alcoholic Beers

Throughout the nation, there is a growing interest in healthier beverage options among beer enthusiasts. Instead of opting for beverages with high alcohol content, many are now gravitating towards low and non-alcoholic beer varieties. These alternatives are available in a wide range of delicious flavors and don’t carry the same risks associated with alcohol consumption. In this latest article, we’ll delve into the trend of non-alcoholic beer and discuss its implications for the industry.

How Growing Companies Can Capitalize on the Trend

Not so long ago, beer manufacturers competed to produce high-alcohol beers that retained the refreshing taste of standard 5% alcohol options. However, the modern beer consumer has a different mindset. The desire to prove one’s alcohol tolerance has waned over time, and a new generation seeks healthier and more flavorful alternatives.

The trend of non-alcoholic beers is partly fueled by the public’s commitment to healthier eating habits. We now better comprehend the effects of food and drink on our bodies and minds, including the impact of alcohol on both overall health and daily activities.

Michelob Ultra has emerged as one of the fastest-growing beer brands in the United States, offering a selection of low-calorie, low-alcohol options aimed at health-conscious beer enthusiasts. Many breweries are also developing products that resemble beer but are not classified as such. This trend is driving the popularity of Radlers, such as Stiegl Radler, which is imported into the U.S. by Louis Glunz Beer, Inc. This popular beverage combines citrus juice and lager and contains 2.4% alcohol, catering to a range of taste preferences.

As the popularity of low-alcohol and non-alcoholic beverages continues to soar, many businesses are exploring how they can capitalize on this thriving trend. At Meray Technologies, we collaborate with companies to explore and implement the most up-to-date equipment solutions that are tailored to their specific needs.